The German mobile couponing firm Coupies has pulled in a seven-figure wad of funding, which it hopes to use for international expansion.
The money comes from CologneInvest and constitutes Coupies’s first proper investment round, which is impressive considering it’s a 10-person operation that already has a reach of three million users.
Coupies is one of the first mobile couponing companies to embrace near-field communications (NFC), the short-range wireless tech that’s built into millions of smartcards, bank cards, and increasingly phones. Apple (s AAPL) is yet to go NFC, but Nokia (S NOK), RIM (s RIMM) and a bunch of Android (s GOOG)devices are already there.
Once the user has signed up for Coupies, they can be targeted with deals on a location basis. They get coupons sent to their handset, which they can then redeem at the store.
Coupies supplies retailers with little stickers that they can keep at the…
View original post 193 more words