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Spotify gets more social with Soundrop relaunch

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Originally posted on Gigaom:

Music subscription service Spotify got a more refined collaborative social listening experience this weekend, thanks to a relaunch of the Soundrop app within the Spotify client. Soundrop, which allows Spotify users to join “rooms” to listen to playlists together. The update adds an advanced Facebook integration and private rooms to Soundrop, amongst other things.

Soundrop has been one of the more popular apps on Spotify: The Soundrop team told us in January that it was able to gather 265,590 unique visitors within 20 days shortly after launching on Spotify, and the music service revealed last month that Soundrop users streamed a total of 15 million tracks in February.

The new features should help to get Soundrop even more action: Users that log in with Facebook can now see which rooms their friends are in, and invite their friends to join them in private rooms that are not discoverable by others…

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